Who

American author who has been writing children's books for over 20 years.

Product

Chapter book for children ages 7 to 9.

Growth point

The author desired to increase book's recognition and sales as well. He wanted to show parents that his book is very important as it teaches children to be responsible.

Previos result

500 books sold per month through Amazon.

Solution

Create a 2D book trailer, not for children audiences but for parents, which shows the characters and briefly describes the moral of the story. The video was placed on the author's page on Amazon and before buying parents had a possibility to watch this book trailer.

Final result

This product hit the top of the most selling products of its category on Amazon, sales increased by 450% (2750 books were sold during the next month).