Turkish plastic surgery clinic increased sales volume to €2332500
Who
Turkish plastic surgery clinic.
Product
Turkish plastic surgery clinic.
Problem
Low sales volume and low website conversion.
Reason
Poor understanding of the process, fear of surgery, low level of trust, poor understanding of the procedure's safety level.
Previos result
175 procedures were held per first quarter, 10500 unique users on the website, 125 of them were generated through the website, 50 came by the recommendation.
Task
Average sales volume — €1312500. Increase sales by increasing the level of trust.
Solution
Create a 3-min video for each webpage of each procedure. Create a video which presents a clinic and doctors, hospital rooms and equipment, tells the number of successful operations, operation stages, the operation procedure is shown in 3D to understand why it is safe.
Result
486 procedures per next quarter with almost the same traffic (14500 website visits),406 of them were generated through the website, 80 patients came by recommendation. Sales conversion increased by 60% and the number of leads doubled.
The average sales volume became — €3645000, the sales volume increased
by €2332500.
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