How to solve the most common marketing problems in Computer Software niche
Complex product or service
Solution: Create a single video or series of videos that explain the product and convey its value
Video options to help solve this problem:
1. Explainer
2. Promo video
3. Infographics
4. Animation
5. "Live" video (it can be in blog format)
6. Overview

Fact: 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
Low sales volume
Solution: Add video to your sales funnel
What a funnel might look like in this case:

  1. Top of the funnel - instructional video. At this stage, people understand that they have a problem and are looking for ways to solve it, but often they have no idea what kind of goods or services they need. They are at the stage of "awareness" or "interest".

  2. Middle of the funnel - overview videos. Once your potential buyers have figured out how to solve their issue, they are ready to consider different options. At this stage, you must clearly show what you are selling and, at the same time, present your brand in a positive light. People need to understand your product or service and start trusting your brand. They will not want to buy anything if your company or its offer causes them doubts.

  3. The final stage of the funnel is a demo video. The demo can be up to ten minutes long, because the viewer is determined to study everything down to the smallest detail. In this case, a screen capture technique with voiceover or subtitles can be used.
Advantages of the solution: It is important to choose the right type of video content for each stage of the client's journey: an interesting educational video to attract potential clients; a fun overview video that explains how what you have to offer will help them; and an honest story about why the buyer should choose your company over others.

Fact: 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights) 52% of marketers say video is the type of content with the best ROI. (HubSpot)
Low conversion on the website
Solution: Create an explainer video that will describe the product, its competitive advantages, user experience, etc.
Advantages of the solution:
1. Video requires less effort to watch
2. Video conveys more information
3. Video increases page rank in search engines
4. Video is more accessible for viewing and sharing

Fact: 1. A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia) 2. Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
It is difficult for the user to understand how to work with a product or service, a low level of learning through text instructions on how to use the service/product
Solution: Create a series of training videos. In fact, these are instructions for using the product. Techniques: whiteboard, screencast.
Advantages of the solution: Videos are a godsend for services that require getting started explanations or step-by-step registration steps.

Thanks to a short training video, a new visitor gets the opportunity to independently, in a comfortable mode for him, understand the operation of the system. At the same time, the visitor does not feel like an idiot, and technical support specialists can devote themselves to more intellectual tasks.

Fact: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Low brand awareness
Solution:
1. Create a Featured & Top Lists style video for your product.
2. Creation of a video competition.
3. Creation of video reviews (can be done in 2D format and show text reviews in the video)

Advantages of the solution:
  1. attracts attention and captivates,
  2. affects all organs of perception of information at the same time,
  3. helps to make a choice,
  4. adds trust + expertise to a firm or brand,
  5. evokes emotions and prompts to action,
  6. one-time costs,
  7. sells 24 hours, 7 days a week without salary, holidays and weekends

Fact: 85% of consumers want to see more video content from brands. (HubSpot) 25% of companies publish videos every week. (Buffer)
The product/service does not evoke emotion
Solution: Use tools to enhance emotions through video
What tools can be applied:
1. Music
2. Character
3. Life stories
4. ASMR
5. Non-standard faces, voices, forms
6. Sound design
7. Application of 3D technologies

Advantages of the solution: Emotions are the main thing that we strive to get from watching videos. In the same way, when we buy something, we are driven by the anticipation of what we will feel from the purchase. To create this feeling, millions of budgets of all the most successful brands are spent annually. Video - as one of the most emotional types of content, is the best way to ensure that a person quickly finds himself in a brand store with a desire for a new purchase. Provided that the viewer believes in the emotions that the video was supposed to convey.

Fact: 60% of marketers see video as a more important part of their strategy than their website.
Not effective advertising on social platforms
Solution: Creating a series of promo videos, creating a video competition, creating a short-selling video with resizes for all popular platforms
Advantages of the solution: Great promo video grabs and holds viewers' attention. Ads and trailers are typical examples of this genre. They tap into emotions and tease our imagination. We will create a video for you that will be part of a great marketing strategy that propels your brand forward. Your promo video will spark curiosity, engage the viewer, and start your dialogue with the audience.

Fact: 65% of executives have gone to the marketer's site and 39% have called them on the phone after watching a marketing video. (Forbes)
Employees cannot properly present the company
Solution: Presentation video for the company
Advantages of the solution:
1. Ability to tell a lot in a short period of time
2. The manager may miss something important, there is no human factor when showing a video presentation
3. Reinforcement of words with animation, better memorability of information
4. Ability to convey brand emotion
5. Possibility for the client to share the video with his colleagues / friends

Fact: 32% of businesses use video for sales. 59% of executives say they would rather watch a video than read text. (Wordstream)
Failure to correctly convey the value of a product/service to a user
Solution: Creating a presentation video with a focus on displaying the value of the product, tidying up the site and other promotional materials, improving the quality of the product
In the video we:
1. Show competitive advantages
2. Show expertise
3. Show the benefits for the client
4. Perhaps - we argue the price

Fact: 72% of customers would rather learn about a product or service by way of video. (HubSpot)
Difficulties in obtaining investment
Solution: Create a presentation video. Video presentation (or product video) is a short dynamic video (usually from 30 to 90 seconds), the task of which is to acquaint the audience with the value and main features of the product in a short time
Advantages of the solution:
1. Video presentation is fast, clear and understandable. Any, the most complex technology or idea can be easily explained through a short concise video.
2. The video presentation does not get lost and does not miss anything.
3. Video presentation is presentable. Clipped PowerPoint slides stand no chance against a dynamic video that can be easily shown on both the big screen and mobile phone.
4. Video presentation is useful for marketing. Videos can be used at launch, for media publications, or for social media promotion.
5. Video presentation saves you money

Fact: 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
Low level of confidence in the market
Solution: Video story of your brand
Advantages of the solution: It is very difficult to convince the reader with just marketing text. With the help of videos, it is easy to build trusting and long-term relationships with your audience. To get started, it is enough to tell the audience a brand story of up to 60 seconds. The video will evoke a quick emotional response from viewers. ... Using videos will make you more advanced and successful in the eyes of your clients. With its help, you can show the inner workings of your business, and in return gain trust. It's easier to get customers to trust video marketing than with context.

Fact: Social video generates 1200% more shares than text and image content combined. (G2 Crowd) 52% of marketers say that video helps them build trust with potential customers.
Low conversion rate for email campaigns
Solution: Creating a series of videos about a product for different types of advertising campaigns
Advantages of the solution:
1. Makes a serious or boring message more engaging for the user.
2. Solves a practical problem, for example, demonstrates a new update, benefits of a product/service, or becomes a visual addition to a textual instruction.
3. Motivates users to buy: according to Campaign Monitor, 65% of readers consider the fact of purchasing a product only after watching a video about it.

Fact: Adding video to your emails can increase click rates by 300%. (HubSpot)
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