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BUSINESS CHALLENGES SOLVED WITH A HELP OF VIDEO MARKETING
We analyzed the experience of Animation Farm clients and identified the key issues hindering business development.
All these difficulties can be overcome. The main thing is to decide to change!
All these difficulties can be overcome. The main thing is to decide to change!
Low conversion on the website
Solution: Create an explainer video that will describe the product, its competitive advantages, user experience, etc.
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Advantages of the explainer video
Requires less effort to watch
Conveys more information
There is more accessible for viewing and sharing
Increases page rank in search engines
Including a video on your landing page can boost your conversion rate by up to 80%.
Low sales volume
Solution: Add video to your sales funnel
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What a funnel might look like in this case:
3. Conveys more information
2. Increases page rank in search engines
64% of consumers will make a purchase after watching branded videos on social platforms.
1. Instructional video
It is difficult to understand how to work with a product or service
Solution: Create a series of training videos. In fact, these are instructions for using the product. Techniques: whiteboard, screencast.
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Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Videos are a godsend for services that require getting started explanations or step-by-step registration steps. Thanks to a short training video, a new visitor gets the opportunity to independently, in a comfortable mode for him, understand the operation of the system.
At the same time, the visitor does not feel like an idiot, and technical support specialists can devote themselves to more intellectual tasks.
At the same time, the visitor does not feel like an idiot, and technical support specialists can devote themselves to more intellectual tasks.
Low brand awareness
1. Creation of a video competition.
2. Creation of video reviews (in 2D format and show text reviews)
2. Creation of video reviews (in 2D format and show text reviews)
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Advantages:
attracts attention and captivates
helps to make a choice,
85% of consumers want to see more video content from brands.
25% of companies publish videos every week.
25% of companies publish videos every week.
evokes emotions and prompts to action
adds trust + expertise to a firm or brand
affects all organs of perception of information at the same time
sells 24 hours, 7 days a week without salary, holidays
Solution:
one-time costs
The product/service does not evoke emotion
Solution: Use tools to enhance emotions through video
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Character
Non-standard faces, voices
60% of marketers see video more important part of their strategy than their website.
Music
Sound design
Life stories
Application of 3D technologies
ASMR
Video - as one of the most emotional types of content, is the best way to ensure that a person quickly finds himself in a brand store with a desire for a new purchase.
Learn more about how you can attract more customers, increase business efficiency, and compete in the market with video marketing tools.
Animation Farm experts are ready to advise on all issues and create an individual offer for you.
Animation Farm experts are ready to advise on all issues and create an individual offer for you.
We offer you
Get advice from a video expert
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Download a presentation about our services
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